AIGA's oldest initiative, Design for Democracy, advocates for civic engagement through graphic design to motivate and educate American voters about registration and voter access.
Branding
This project involves creating a visual identity system surrounding the poster submission for the Get Out The Vote. Your Voice, Your Vote is meant to connect with young Houstonians who come from multi-language backgrounds in a way that highlights and embraces the value of their unique voices and perspectives.
For the visual motif of the brand, vocal waveforms are used to bring dynamism to the different languages, and to personify the sense of urgency to their message. This visual was very adaptable when implemented throughout the rest of the system as it was able to convey movement not only within the motion graphic, but also within printed mediums, such as the notepad.
