Tea Nomad is a mobile tea shop that specializes in creating custom loose leaf tea blends
Branding
The task was to create a brand system for Tea Nomad, which involved the creation of a name, logo, a mobile vehicle wrap, product packaging, business cards, and letterhead. The main challenge for approaching the system was finding a way to highlight the fact that this business is located within a mobile vehicle
The focal point of the brand is meant to not focus solely on Western tea culture, but to also include and recognize its true Eastern Origins. Within prior research, The diversity and richness of textiles within the history of trade has a similar richness and global significance that parallels very well
with tea. This imagery is implemented as patchwork to express the multicultural background of tea, while also portraying the mobile nature of the brand.
