Urban Ethos is a national campaign that sheds light on the costs of urban sprawl—how it impacts people’s health and lifestyles
Branding
Developing the social campaign involved in-depth research from national and houston based data for the effects urban sprawl has an inhabitants.
From this research, the goal for Urban Ethos was to develop a brand guidline for the system, which consisted of logos, posters, a brochure, and a billboard.
